This Privacy Policy explains how Lovecinnamon ("we", "us", or "our"), the operator of lovecinnamon.co.uk, collects, uses, stores, and protects personal data when you visit or interact with our website. Lovecinnamon.co.uk acts as the data controller for all personal information processed in connection with this site. By continuing to use lovecinnamon.co.uk, you acknowledge that you have read and understood this policy. This policy was last updated in 2026 and applies to all users accessing our VIC casino review content from Great Britain and beyond.
Information We Collect
Information You Provide
- Your name and email address if you submit a contact or enquiry form on lovecinnamon.co.uk
- Feedback, comments, or messages you send directly to our team
- Any preferences or opt-in choices you make regarding newsletters or notifications
- Information you voluntarily share when reporting a problem or requesting support
Information Collected Automatically
- IP address and general geographic location (country/region level)
- Browser type, version, and operating system
- Pages visited on lovecinnamon.co.uk, time spent, and navigation paths
- Referring website or source URL that brought you to our site
- Device identifiers and screen resolution data collected via analytics tools
- Click activity on affiliate and casino operator links featured in our reviews
Cookies We Use
Lovecinnamon.co.uk uses cookies and similar tracking technologies to operate the site effectively, understand how visitors engage with our VIC casino reviews, and serve relevant affiliate content. You can manage your cookie preferences at any time through your browser settings or our consent tool.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on lovecinnamon.co.uk | Session / Up to 1 year |
| Analytics | Collects anonymised data on page views, traffic sources, and user behaviour via tools such as Google Analytics | Up to 2 years |
| Affiliate / Marketing | Tracks clicks on casino operator links to attribute referrals and measure campaign performance | Up to 90 days |
| Preferences | Remembers your cookie consent choices and site display preferences for future visits | Up to 1 year |
| Third-Party | Set by embedded content or advertising partners; subject to those parties' own privacy policies | Varies by provider |
How We Use Your Data
- To operate and maintain lovecinnamon.co.uk and deliver our VIC casino review content
- To analyse site traffic and improve the quality and relevance of our pages
- To track affiliate link performance and manage relationships with casino operators
- To respond to enquiries, feedback, or support requests you submit to us
- To send optional newsletters or updates where you have given explicit consent
- To comply with legal obligations applicable under UK law and data protection legislation
- To detect, prevent, and address technical issues or fraudulent activity on the site
Legal Bases for Processing
Lovecinnamon.co.uk processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. Where we rely on your consent — for example, when placing non-essential cookies or sending marketing emails — you may withdraw that consent at any time without affecting the lawfulness of prior processing. For activities such as site analytics and affiliate tracking, we rely on our legitimate interests in operating a commercial review website, provided those interests are not overridden by your fundamental rights and freedoms. Where required by law, we will seek explicit consent before processing your data.
Third Parties & Affiliate Links
Lovecinnamon.co.uk features links to third-party casino operators and gambling platforms as part of our review service. When you click an affiliate link, you will leave our site and be subject to that operator's own privacy policy and terms. We may receive a commission for referrals made through these links. We also use third-party analytics providers, including Google Analytics, which may collect data on your interaction with lovecinnamon.co.uk. We do not sell your personal data to any third party. All affiliate and analytics partners are required to handle data responsibly under applicable data protection law.
Your Privacy Rights
- Right of Access: Request a copy of the personal data lovecinnamon.co.uk holds about you
- Right to Rectification: Ask us to correct inaccurate or incomplete personal information
- Right to Erasure: Request deletion of your personal data where there is no compelling reason for its continued processing
- Right to Data Portability: Receive your data in a structured, commonly used format where technically feasible
- Right to Object: Object to processing based on legitimate interests, including profiling or direct marketing
- Right to Restrict Processing: Ask us to pause processing of your data in certain circumstances
- Right to Withdraw Consent: Withdraw any previously given consent at any time via our cookie tool or by contacting us
- To exercise any of these rights, please contact the Lovecinnamon team using the details in the Contact section below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Security & Retention
Lovecinnamon.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include secure HTTPS connections, restricted internal access controls, and regular security reviews. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Contact form submissions are typically retained for no longer than 12 months. Analytics data is retained in line with the cookie retention periods set out in our cookies table above. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by lovecinnamon.co.uk, please get in touch with the Lovecinnamon team. You can reach us by email at [email protected] or by writing to us at our registered correspondence address. We aim to respond to all privacy-related enquiries within 30 days in accordance with UK GDPR requirements. If you are not satisfied with our response, you have the right to escalate your concern to the Information Commissioner's Office (ICO).