Lovecinnamon (lovecinnamon.co.uk) is a free resource for players in Great Britain looking for honest, well-researched VIC casino reviews. To keep the lights on and the content free, we earn a commission when you follow one of our links and sign up or deposit at a casino. This commission comes entirely from the casino operator — it never costs you a single penny more. Our job is to give you the clearest picture possible, and that starts with being completely upfront about how we make money.
What Affiliate Links Are
An affiliate link is a special tracking URL that tells a casino operator you arrived via lovecinnamon.co.uk. When you click one of those links, a small cookie is stored in your browser so the operator knows to credit us if you later register or deposit. The link takes you to exactly the same casino page you would reach if you typed the address yourself — you pay the same prices, receive the same bonuses, and have access to the same customer support as any other player. The only difference is that the operator shares a portion of their revenue with us as a referral fee.
How We Earn
The table below explains the three most common stages of a player journey and what, if anything, they cost you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review link on lovecinnamon.co.uk | No payment is triggered at this stage | None |
| You create a new account at a casino | The casino operator pays us a referral fee | £0 |
| You make a deposit and play | The casino operator may pay us a revenue share | £0 |
| You claim a welcome bonus | The casino funds the bonus; we may receive a commission | £0 |
How This Affects Our Reviews
The short answer is: it doesn't — and here's why you can trust that. Rankings and editorial scores on lovecinnamon.co.uk are never for sale. No casino can pay to appear higher in our lists, receive a better star rating, or have a negative finding removed from a review. We decline relationships with operators that we cannot recommend in good conscience, which means some casinos you might search for will simply not appear on this site.
We acknowledge that affiliate relationships can create a perception of bias, and we take that seriously. Our editorial team assesses every casino against the same fixed criteria regardless of commission rates. If an operator scores poorly, the review reflects that — full stop.
Our Review Methodology
Every casino reviewed on lovecinnamon.co.uk is evaluated against the following criteria before a recommendation is published:
- Licensing & regulation — verified UK Gambling Commission (UKGC) licence status
- Bonuses & promotions — wagering requirements, terms fairness, and real value to players
- Game library — breadth of slots, table games, and live dealer titles from reputable software providers
- Payment options — deposit and withdrawal methods, processing times, and fee structures
- Customer support — responsiveness, available channels, and quality of assistance
- Responsible gambling tools — deposit limits, self-exclusion options, and links to support organisations
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's Endorsement Guides (16 CFR Part 255) and applicable UK advertising standards, lovecinnamon.co.uk discloses all material connections to casino operators. This page, together with disclosure notices placed near affiliate links throughout the site, constitutes our effort to meet and exceed those transparency requirements. We update this disclosure whenever our commercial arrangements change in a material way.
Your Choice
Using our affiliate links is entirely optional. You are always free to visit any casino operator directly by typing their web address into your browser — you owe us nothing. We believe our reviews add genuine value by saving you research time, but the choice of how and where you play is yours alone to make.
Questions
If you have any questions about our affiliate relationships, how a specific review was produced, or anything else covered on this page, please get in touch with the lovecinnamon.co.uk editorial team. We are committed to responding promptly and honestly, because transparency is not just a legal obligation for us — it is the foundation of everything this site is built on.